NSP

NSP was born in 2001 from the vision of Bruce “Buzz” Hansen, a life-long surfer, skater and all round waterman.

While working on Maui as a custom surfboard builder, Buzz had an epiphany about producing affordable, versatile, durable and great performing surfboards. Buzz correctly realized there were everyday surfers who needed an affordable board that performed in Hawaii, yet they didn’t require “custom” or specialized competition or extreme surf boards.

His dream was a utilitarian surfboard that could ride in the back of a pick-up truck to the beach, be left in the sun all-day or loaned to a friend without fear of damage – of course it had to surf well enough to be given to his long-time surfing buddies, neighbors and friends.

The quest began, so Buzz summoned his friends working for a leading composites manufacturer with the goal to create a light, very durable surf board at highly competitive prices. Working together they introduced a new epoxy technology that would go on to revolutionize the industry and quite possibly recreational surfing. Weekend and occasional surfers no longer had to rely on the ill- performing “foamies” or be relegated to the used board market.

Our code name during development was “New Surf Project”. The name stuck and “NSP” was established. Over the years, we changed and evolved, and so did the name. Today, NSP stands for “Nature”, “Surfing” and “Products” because at the end of the day, that is what the company is all about.

NSP began selling in Hawaii and Australia in 2002 with immediate success, making surfing more accessible for everyone. Creating amazing products, firmly maintaining our surfing roots while we expand in other exciting watersports with the best possible designers, engineers and materials involved. Choosing repurposed, recycled or renewable resources wherever we can is essential to us as a brand, creating a more sustainable future for ourselves and our sport.

In 2007 NSP was one of the first brands to produce SUPs based on the brand’s original concept of performance and value.

Today, NSP is one of the world’s largest brands in recreational surfing and stand-up paddle boards. Everyday new enthusiasts, young and old, go out and introduce their friends and family to the freedom of the sport and the brand.

Since 2013 NSP has produced some of the fastest SUP race boards on the planet, quickly racking up some of the most sought after and prestigious titles with the help of national and international athletes.

In almost 20 years, with hundreds of thousands of boards produced, our core values remain the same. NSP stays true to the vision of creating great performing, affordable, durable surf and paddle boards that allow everyone to catch more waves.